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How we support you
In our INSPIRE workshop, we will spend half a day with your marketing team to explore AI and its common marketing use cases with them. During the session, theory is limited to the minimum and the focus lies on getting familiar with select commercially available tools. This approach ensures that the acquired knowledge is applicable right after leaving the workshop.
Duration
2-4 hours based on tailored workshop agenda and predefined focus areas
Participants
5-30 participants recommended for an immersive, hands-on learning experience
Format
In-person workshop or webinar with two experienced facilitators
Workshop agenda
Some of the key elements that participants cover during the interactive learning session include the following:
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Basics of AI: what is artificial intelligence and how does it work?
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AI in marketing - use cases, tools and hands-on training: What use cases of AI in marketing add the most value for both colleagues and customers (e.g., written and visual content creation, social listening, SEO, etc.) ? What impact can be expected from using this tech? Which are the latest tools that help with unleashing this potential? What are common pitfalls and limitations?
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Outlook: what further aspects of AI in marketing need to be considered for successful implementation from a technical, regulatory and ethical perspective?
