.png)
WHY AI IN MARKETING?
Research shows that a significant share of all value that generative AI use cases could yield will be delivered by the marketing area. However, besides enabling superior business performance, AI also emerges as a transformative force that offers marketing professionals the opportunity to elevate their professional experience in various ways:
Accelerate ideation & content creation
Use Generative AI for rapid ideation, graphic design, as well as accelerated written and visual content creation
Focus on what matters most
Keep work exciting by enabling focus on strategic initiatives and automating less appealing tasks that take up 60-70% of a workday
Drive improved business outcomes
By increasing productivity, accelerating speed and maximizing customer & employee experience
How we support you
In our INSPIRE workshop, we will spend half a day with your marketing team to explore AI and its common marketing use cases with them. During the session, theory is limited to the minimum and the focus lies on getting familiar with select commercially available tools. This approach ensures that the acquired knowledge is applicable right after leaving the workshop.
Duration
2-4 hours
Participants
5-30 People
Format
In-person or remote
Content
Non-exhaustive list of elements that will be covered during the interactive session, incl. hands-on experience with select tools:
Basics of AI: what is artificial intelligence and how does it work?
AI in marketing - use cases, tools and hands-on training: What use cases of AI in marketing add the most value for both colleagues and customers (e.g., written and visual content creation, social listening, SEO, etc.) ? What impact can be expected from using this tech? Which are the latest tools that help with unleashing this potential? What are common pitfalls and limitations?
Outlook: what further aspects of AI in marketing need to be considered for successful implementation from a technical, regulatory and ethical perspective?
WHO
WE ARE
Our interdisciplinary team combines expertise in AI, technology and consulting, thus bringing a broad range of international expertise and a variety of perspectives to the table when partnering with you to embark on your AI-supported marketing journey.
Dániel Szabó
Lead AI Engineer
With a diverse background in computer intelligence, cognition and engineering, Daniel brings a unique blend of expertise and innovation to guide you through your AI journey. During our collaboration, Daniel will channel his experience in generating value from data using Artificial Intelligence and Machine Learning into the project, supporting you to unleash the power of your AI value chain.
Soma Kovács
Lead Consultant
As a former MBB consultant with experience in Enterprise Agile transformations, Soma brings his strategic thinking and a track record of driving impactful organizational change to the table. His expertise in consulting, coupled with a background in engineering, ensures a unique blend of analytical rigor and creative problem-solving when embarking with you on your AI journey.​
​
Expert Panel
External Advisors
Our expert panel consist of a carefully curated group of senior external advisors, covering profiles form seasoned marketing practicioners to AI scientists, consultants and renowned experts from industry and academia. With their continued support, our team will bring the latest of the AI tooling landscape to you, enabling your marketing team to deliver best in class content to customers.